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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    You would have no idea whether you were reaching the target market you thought you were or if specific products or platforms brought in people older or younger than you imagined. Google Analytics has always been very good at telling you what people...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    After you come across an example of a strategy done well, it's a good idea to note the points you found exemplary. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money.

  3. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Since you have no idea what KPIs they use to determine success, you have to judge them on how their friends, fans, and followers interact with them. During the course of human events - well, at least when engaging your community - it becomes...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    The tool allows marketers to track a page or group of pages as part of a campaign to get an idea of impact like organic traffic, social shares, and conversions for that content. The idea is that with the new module, marketers control which set of...