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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    I’ve never seen a case where opening up all the traffic sluices from the get-go was a good idea. When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords?

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    The idea of enhanced snippets is not a new concept, and they often add more reasons for users to click through to a site (think rich snippet reviews). This week, the Google Research team unveiled "structured snippets," which presents an additional...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    And my clients had no idea that was happening. The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly following. Then you have months of recovery work with hope (and faith) that your hard work...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Once you have a good idea that you think will resonate with your target audience, provide value, and hopefully attract some relevant backlinks, the content then needs to be created. If the content is high enough quality, a press release is also a...