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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Once you have a good idea that you think will resonate with your target audience, provide value, and hopefully attract some relevant backlinks, the content then needs to be created. If the content is high enough quality, a press release is also a...

  2. Last-Minute SEO - Here Come the Holidays!

    Since most companies don’t start making the majority of their money until Q4 (the term "Black Friday" came from the idea that most companies don’t turn a profit until that day of the year), website visibility during this time of year is often very...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If you can have one great national idea, think of how you can spin it into lots of local angles. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    This means they will see the generic phone number and the advertiser has no idea where that call came from. Are you using call-tracking software? More than 70 percent of mobile searchers use click-to-call when getting to your website.

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    This kind of detail makes it much easier for the editorial team to structure idea creation and, ultimately, form each issue plan. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my...

  6. How to Solicit Feedback from Prospects and Customers

    We hope he's had a great time, but since we haven't received a letter since his second day, we really have no idea. My wife and I are just waking up in a small bed and breakfast in Chimney Rock, North Carolina, which is about four hours away from...