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  1. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    But checking the archive, doing some searches in both Google and Bing, and asking the seller for specific analytics or Google Webmaster Tools data can help ensure that you're either starting with a clean domain, or you will at least have a better...

  2. What is SEM? Depends on Who You Ask

    Another 20 percent confuse it with SEO and the last 5 percent has absolutely no idea. The idea is to use search engines to market your products or services. Over the years, however, the term "search engine marketing" has come to mean different...

  3. Combining Social & Content to Earn Visibility & Earn $$$

    Barone then talked about how to use a persona worksheet to represent your audience groupings, with the idea being that you then tie those personas into the buying cycle stages to determine which type of content needs to be developed for each persona.