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  1. What is SEM? Depends on Who You Ask

    Another 20 percent confuse it with SEO and the last 5 percent has absolutely no idea. The idea is to use search engines to market your products or services. Over the years, however, the term "search engine marketing" has come to mean different...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    Barone then talked about how to use a persona worksheet to represent your audience groupings, with the idea being that you then tie those personas into the buying cycle stages to determine which type of content needs to be developed for each persona.

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We use this data to get a better idea of where they are getting most of their traffic and see if there is a correlation to our marketing channel traffic sources. Internet Marketing is getting more and more competitive and if you want to run...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    You only need to observe a few users to get an idea of their perspective. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis.

  5. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    With the proclaimed "polar vortex" hitting tons of states across the U.S.this idea was born in sunny California: Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    The idea is to do content marketing, not content creation. You have a great idea or product, some money to invest, eager customers, and great workers. Add in traditional web analytics and you have a good idea of how well acquisition content is doing.