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  1. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    The idea of enhanced snippets is not a new concept, and they often add more reasons for users to click through to a site (think rich snippet reviews). This week, the Google Research team unveiled "structured snippets," which presents an additional...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    And my clients had no idea that was happening. The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly following. Then you have months of recovery work with hope (and faith) that your hard work...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Once you have a good idea that you think will resonate with your target audience, provide value, and hopefully attract some relevant backlinks, the content then needs to be created. If the content is high enough quality, a press release is also a...

  4. Last-Minute SEO - Here Come the Holidays!

    Since most companies don’t start making the majority of their money until Q4 (the term "Black Friday" came from the idea that most companies don’t turn a profit until that day of the year), website visibility during this time of year is often very...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If you can have one great national idea, think of how you can spin it into lots of local angles. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April...