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  1. Mobile Advertising Measurement: Winning the Long Game

    Knowing if users are engaging with your app will give you an idea if you have loyal users which translates to higher engagement and retention rates. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real...

  3. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    Sometimes you come up with an ingenious idea, but it escapes you as soon as you try to act on it. Doodle 4 Google competition. She directed a team of Doodlers at Google's headquarters in Mountain View, California, as they created the first animated...

  4. A Recipe for a Tasty Semantic Search & SEO Salad

    Each of us has our own idea of what it entails, but at the end of the day, I think it can be generalized as marketing. It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search...

  5. How to Use Google Analytics Site Search Reports

    Internal Campaign Tracking: An out-of-the-box idea for tracking internal banners by Justin Cutroni is to tag them with parameters that you can analyze in search reports instead of resorting to using campaign tracking tags on internal links, which...

  6. PPC Management: Your Past, Present & Future

    Running historical trends and averages gives you a solid idea on progress and optimization opportunities. Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC...