SEO News

Good Guy Lisa Barone

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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Or, a guy they just met on the street who seems really, really capable. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that marketing ebook or using...

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Lisa Barone, Vice President of Strategy at Overit, said she's been fortunate to have several women to look up to, starting when she entered the industry and lasting all the way through today. Women like Rae Hoffman showed me it was OK to have a...

  3. SearchDay | The Search World's All A-Twitter

    Did you feel that reading Lisa Barone's live blog coverage was the same as actually being there? Which was about the time that Guy Kawasaki, the co-founder of Alltop.com, was giving his opening keynote at SES New York about "Twitter as a Tool for...

  4. Ten Top Stories from Day 1 of SES New York

    Lisa Barone of Outspoken Media covered this session in a post appropriately entitled, "SEO -- Where to Next. According to Barone, "You know what my favorite thing about SES is? The opening keynote was by Guy Kawasaki, a founding partner and...

  5. Top ten stories from SES New York – Day 1

    Lisa Barone of the Bruce Clay Blog covered the Analytics: Data Into Action session. Lisa says, “Kevin Ryan gets things started and says next time he'll get a bigger room. Bill Tancer gives the Hitwise line, love this guy.