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  1. 5 Rules to Effectively Use Press Releases for Links

    I remember the first time I used a press release, the nice guy I talked to on the phone actually gave me the tip. The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text links across...

  2. Guy Kawasaki Talks Content Marketing, Social & Google+

    That's according to Guy Kawasaki, the New York Times bestselling author of "Enchantment" and 11 other books, including "The Art of the Start". If Guy Kawasaki, Chris Brogan and other thought leaders are spending most of their time on G+ instead of...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    And so the guy behind the camera is Chris, and Chris potentially could add stuff to my short list, or we could create a CPC Strategy one, where all the employees could add stuff to that list so it's a pretty cool feature that they've added and I...

  4. Beware of Red Flags When Searching for SEO or Web Dev Services

    I would feel 100 percent comfortable if you directed any further questions regarding the technical process to my developer and SEO guy. Ethical-Stand-Up-Businessman, this is my SEO guy. There is no way this guy is wearing that suit in this meeting.

  5. 5 Reasons Why People Hate International Search Marketing

    I’m that guy when you ask me about international search. If you’re marketing to Japanese, then put a Japanese man in the picture not a Korean or Chinese guy. Don’t even bring it up around me unless you're prepared to listen to me chat about it for...

  6. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    Mann referenced the cover of Fortune showing will.i.am as a go-to guy for Coca-Cola and other big brands, looking to create fresh content people will want to interact with. Know Your Audience. Well. Covario's search conference started off with an...

  7. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: Where does a publisher who is considering the Google Catalog platform look to find the breakdown of visits (or percentage of visits) by category to see if people are really using Google Catalogs for to shop for more guy type stuff such as...