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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    I believe that smart business owners with an eye on Trends will find great value with this tool, but it's important not to bank one's business on the ideas Trends gives. When Google unveiled its Trends search engine, SEOs quickly embraced it as a...

  2. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. Community managers can create great little posts that entice and pique the curiosity of friends...

  3. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Newsletters are an amazing marketing tool. Marketers don't always think about Twitter as a tool to increase newsletter subscribers. Building a large newsletter audience can be tough, but there are some great tools out there to help you through the...

  4. How to Optimize Your Content Strategy With Social Listening

    Through the social listening tool Sysomos, we can see that the term ‘yoga' was mentioned over 12.5 million times in the first half of the year across the most popular social networks. The great thing with social listening tools is you can...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand. Video: Whether they are in response to frequently asked questions or how-to tutorials, videos are a great asset...

  6. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. Having great, creative, ideas is very important for your content plan.