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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Advanced reporting: They're calling this a multi-dimensional tool; I'm calling it Excel for AdWords. What do you think, are Google's new enterprise toys enough to keep you within their platform alone, or are there still scenarios that will leave...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to see what the tool reports back. The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword...

  3. So... You Think SEO Has Changed?

    This is also true for blogging, which has also been a critical SEO tool, not only for link building but for producing a new, consistent stream of quality content. My advice is to ignore all of that chatter, get back to SEO basics, produce great...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    They can leverage assets they already have and use a tool like Animoto to make high-quality videos without breaking the bank. This is great feedback for small businesses that often shy away from producing video because they're worried they don't...

  5. 26 Free Must-Have Tools for PPC Success

    While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads. Use this easy-to-use tool to quickly create keyword sets in all match types. Build out your keyword list in minutes with this tool.