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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  2. U.S. Search Awards 2014 Nominations Now Open

    Once again, I'll be judging entries, along with a great group that includes Michael Bonfils, Chris Boggs, Shari Thurow, and Marty Weintraub, last year's U.S. Having judged a pair of these award shows now, the key to success here is in the details.

  3. Task Analysis: The Key UX Design Step Everyone Skips

    After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis. What we uncovered radically changed our design approach and made Proflowers a market...

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog for short- and long-term SEO success. All organizations need a blog for short- and long...

  5. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. My advice is to ignore all of that chatter, get back to SEO basics, produce...

  6. Content Marketing Put a Man on the Moon, What Can it Do For You?

    For the space enthusiasts and sci-fi cult-followers who create and follow the GIFs and memes branded with "Star Wars", "Space Odyssey", and "Star Trek", "Marketing the Moon" captures the challenges and the ultimate success of marketing one of the...