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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    The key to success when it comes to PR efforts is all about who you know. A great strategy is to leverage InMails. One excellent way to increase your chances of success is to foreshadow your pitch by running a few select ads to this custom audience...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The overview gives you a great snapshot of the people coming to your website, with Age in a column chart on the left and a pie chart showing gender on the right. When it launched, Carrie Hill wrote a great guide to help you get set up.

  3. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. Like any content strategy piece, its success hinges on your ability to create creative...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Mobile-friendly sites mean more mobile-friendly search listings to choose from and Google has made it clear that understanding mobile user engagement is key in contributing to SEO success. For example, the Chrome browser has a very comprehensive...

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    PageRank is just a public facing value with little real meaning other than 0 is bad, 10 is great, and if you are going down the scale it is a negative and up the scale it is a positive. As confusing as it can often be, keeping up with the...