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  1. "Content Performance Marketing" – 3 Steps to Future Success

    One great example of answering these types of queries with in-demand content is Nordstrom and its how-to video on scarves, answering the query "how to tie a scarf. In this post, we’ll talk about three key components of content performance marketing...

  2. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Provide your internal team with a cheat sheet of the key takeaways and some sample messages to help get the word out. Content Marketing Institute's survey highlighting B2B Content Marketing Trends revealed that the majority of organizations tailor...

  4. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...

  5. Digital Data Trends – Search, Social, & Content Fusion

    I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from Milestone Internet Marketing shared key digital data campaign trends. Yu started the session by sharing some key trends that focus on breaking...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    Here are four key truths about secure search that you can use as a guide to formulate your strategies in 2014. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and frustration for some people, yet...

  7. Twitter Speak From @ to Z – Terms & Definitions

    This glossary contains all the key Twitter terms and definitions, symbols, and tools social media marketers need to know, from @ to Z. This works great if you're reading articles online all morning and don't want to tweet everything at once, but...