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  1. Matt Cutts Extends Leave From Google Into 2015

    Forrester losing his job after seven years came as a great shock to many in the industry. I’ve been talking to people on both the algorithmic and manual webspam teams during my leave, and they’ve been doing a top-notch job.

  2. Scaling SEO Across Your Enterprise Business – The Human Element

    After all, you’ve got a big job ahead of you! The great thing about workflow diagrams is that once they are dialed in, they allow you to create a set-it-and-forget-it process that keeps things moving while you work on more important things.

  3. The Evolution of SERPs and User Behaviors

    They may not recognize it, but we sure should, because just as our job changes each time search engines change, our jobs need to change as user search behavior advances. Our job is at the mercy of search engines and as they improve, we have to...

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    I find that identifying which individuals, committees, etc.need to be involved helps streamline workflow and fortifies support for getting the job done. The priorities will help you break out this project into the necessary work streams that get...

  5. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are plenty of designers, and even content people, who may disagree, but I believe it's a content person's job to guide the user experience process. Even if this role falls mostly inside your design department, as a content person it's our job...