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  1. The Evolution of SERPs and User Behaviors

    They may not recognize it, but we sure should, because just as our job changes each time search engines change, our jobs need to change as user search behavior advances. Our job is at the mercy of search engines and as they improve, we have to...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    I find that identifying which individuals, committees, etc.need to be involved helps streamline workflow and fortifies support for getting the job done. The priorities will help you break out this project into the necessary work streams that get...

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are plenty of designers, and even content people, who may disagree, but I believe it's a content person's job to guide the user experience process. Even if this role falls mostly inside your design department, as a content person it's our job...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Include fresh data, opinions or views on the acquired content instead of just doing a ‘Copy-Paste' job. While Google's exact algorithms may be a little too fuzzy to dissect, they make the job of helping out SEO practitioners a tad easier by...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Then it’s your job to dig in and fix those problems. Note, I’m not going to cover each step in great detail. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.

  6. How to Create a Social Media Friendly Landing Page

    That is the job of the landing page. Community managers can create great little posts that entice and pique the curiosity of friends and fans. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw...