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  1. Mobile Advertising Measurement: Winning the Long Game

    Knowing if users are engaging with your app will give you an idea if you have loyal users which translates to higher engagement and retention rates. Re-engagement is great for apps that typically result in specific in-app events occurring...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. Having great, creative, ideas is very important for your content plan. Content strategy is all about variation to...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The event will then wrap up with a cocktail reception, which is yet another great opportunity to get to know the speakers and fellow attendees. The idea behind the new Search Engine Strategies event in Atlanta (and coming to additional U.S.cities...