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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The overview gives you a great snapshot of the people coming to your website, with Age in a column chart on the left and a pie chart showing gender on the right. You would have no idea whether you were reaching the target market you thought you...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Video: Whether they are in response to frequently asked questions or how-to tutorials, videos are a great asset, especially when you want to engage those who learn visually. Content marketing is a great way to perpetuate these valuable...

  3. Mobile Advertising Measurement: Winning the Long Game

    Knowing if users are engaging with your app will give you an idea if you have loyal users which translates to higher engagement and retention rates. Re-engagement is great for apps that typically result in specific in-app events occurring...

  4. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. Having great, creative, ideas is very important for your content plan. Content strategy is all about variation to...