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  1. Incorporating Geo-Targeting into Your Link Building

    Universal search is the next great frontier like California is the "The Wild Wild West. Flawed Link Building Strategies So let's assume you've mastered the basics of link building. If local search is important, then by design, geo-localized link...

  2. International Social Media Strategy: One Size Does Not Fit All

    Many search experts will tell you that it was much more "fun" during the Wild West days because there were bigger payoffs. While the social media space is becoming more defined every day, it's still the Wild West; especially when you look to take...

  3. Standards? We Don't Need No Stinkin' Standards!

    While some may still be singing "Don't Fence Me In," the pragmatic SEO realizes that the industry has long since moved past the Wild West mentality. The Wild West? Each site brings its own unique challenges and pitfalls to the table, and "risk...

  4. Ad Agencies & Search Engine Marketing Firms Beginning to Play Together

    People often refer to search engine marketing as the 'Wild, Wild West. A special report from the Search Engine Strategies 2004 Conference, March 1-4, New York City. Challenged with building a search practice for ourselves, that probably tells you...