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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    PPC:Using a piece of Java code, dynamic pages can insert different messages based on user data from automation and CRM. One of the key points that has caught my attention is the high level of synchronicity that exists between marketing automation...

  2. Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO

    The value of an email campaign may not be immediate, but don’t underestimate the economic value of near-term, medium-term, and long-term strategies, Kaushik said. Whether social, PPC, email marketing, or another touchpoint, you’re building a...

  3. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    More International Search Strategies Note only organic results (blue) and PPC ads (red) will be replaced by those of Google. The Yahoo Japan search engine and PPC platform for web, image, video, and mobile products will be affected, and the...

  4. SearchDay | 7 Social Media Predictions for 2009

    PPC Landing Pages: Surprising Examples PROFITABLE PPC It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. Itâ””s â””Horses for Coursesâ”” at SES London 2009 Posted by Greg...

  5. 6 Things You Might Be Doing Wrong (And How to Fix Them)!

    Join us for Search Engine Strategies Chicago December 8-12 at the Chicago Hilton. I see a lot of PPC ads and banner ads that land the searcher on the homepage -- a page that isn't set up to give that searcher what they're looking for.