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  1. Mobile Advertising Measurement: Winning the Long Game

    These strategies each play a distinct and important role. Long-term campaigns also play a role in building brand recognition and re-engaging existing app users. Re-engagement is great for apps that typically result in specific in-app events...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Luckily, you can definitely apply certain strategies on Amazon. Overall the above strategies will even help the organic listings on Amazon, since they are heavily influenced by sales. Have you tried other strategies that have been successful on...

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    HelpScout's Customer Acquisition Strategies for Entrepreneurs The first four strategies will only get you so far. Here's the thing about "great content": So make it great: Copyblogger states that 80 percent of people will read your headline, but...

  5. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to comprise a team that can run a successful content...