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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Luckily, you can definitely apply certain strategies on Amazon. Overall the above strategies will even help the organic listings on Amazon, since they are heavily influenced by sales. Have you tried other strategies that have been successful on...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    HelpScout's Customer Acquisition Strategies for Entrepreneurs The first four strategies will only get you so far. Here's the thing about "great content": So make it great: Copyblogger states that 80 percent of people will read your headline, but...

  3. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to comprise a team that can run a successful content...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. Touchpoints in the buying process can span various channels, making it harder (yet...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies.