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  1. 11 Must-Measure KPIs for Content Marketing Success

    Conversion tools in Google Analytics and paid packages like KISSmetrics make it really easy to measure conversions, where they are coming from, and how conversion rates stack up. Some may be only useful for SEO, and that has its place, but other...

  2. How to Build Your First Content Marketing Strategy

    You'll want to end your piece with something like, "if you want more information about service packages, please get in touch with me(@)mybusinessname.com. Or perhaps you have an analytics program (like Google Analytics) installed on your website?

  3. Baidu Paid & Organic Search Starter Guide

    However, a number of third-party packages support Baidu analytics, paid search, and other aspects you may wish to get data on. In order to be certain that your site is being listed in Baidu, it’s a great idea to host in China behind the Chinese...