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  1. Elite SEM Wins Best Agency at U.S. Search Awards

    The fact that our peers voted us best of the best is very humbling, and it's nice to know we have such a great reputation in the industry," Kirshner says. Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well...

  2. The Evolution of SERPs and User Behaviors

    This is great news for real estate. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    If your business or client has a physical store, then these ads are a great addition to any marketing campaign. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store...

  4. SEO Is No One-Trick Pony

    There’s a lot of great reading out there about how to synergize efforts. This is great for the agencies who have clients who are unwilling (unable) to commit the time necessary to write compelling "thought leadership pieces," but may have time to...

  5. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    The findings of BloomReach’s latest survey seem to point to a demand by consumers to have a more custom shopping experience online, and the recognition by retailers to offer it - but a great divide in having the right data, and interpreting it in...

  6. "Content Performance Marketing" – 3 Steps to Future Success

    One great example of answering these types of queries with in-demand content is Nordstrom and its how-to video on scarves, answering the query "how to tie a scarf. From more humble beginnings of White Hat SEOs touting "content is king" to massive...

  7. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    But a great way to really understand the overall value is a nifty tool provided by Google called the Full Value of Mobile Calculator. The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out...