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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    The findings of BloomReach’s latest survey seem to point to a demand by consumers to have a more custom shopping experience online, and the recognition by retailers to offer it - but a great divide in having the right data, and interpreting it in...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    One great example of answering these types of queries with in-demand content is Nordstrom and its how-to video on scarves, answering the query "how to tie a scarf. From more humble beginnings of White Hat SEOs touting "content is king" to massive...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    But a great way to really understand the overall value is a nifty tool provided by Google called the Full Value of Mobile Calculator. The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    For enterprise companies, the most effective ones typically involve a great deal of collaboration and solid, in-depth research. In an enterprise company, this requires a great deal of collaboration and coordination among the various teams that...