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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    And it contains a "view all" page, which would be great if the site didn’t force me to register to see it… User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to...

  2. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Here are some great cleanup items you can do during the holidays: Holiday down time is a great opportunity to perform the tasks you were too busy to focus on earlier in the year. Last year, Joe Kerschbaum wrote a great post on preparing to dominate...

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    The fact that our peers voted us best of the best is very humbling, and it's nice to know we have such a great reputation in the industry," Kirshner says. Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well...

  4. The Evolution of SERPs and User Behaviors

    This is great news for real estate. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have...

  5. Drive Your Clicks In-Store With Local Inventory Ads

    If your business or client has a physical store, then these ads are a great addition to any marketing campaign. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store...