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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Not great for any level of precision analysis, but good enough to tell someone what's trending. I believe that smart business owners with an eye on Trends will find great value with this tool, but it's important not to bank one's business on the...

  2. How to Create a Social Media Friendly Landing Page

    Community managers can create great little posts that entice and pique the curiosity of friends and fans. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix.

  3. 14 Top-Notch Resources to Help You Become a CRO Expert

    This lengthy 12-chapter monster is a great guide to kick off our list. Even those considered to be CRO (conversion rate optimization) experts had to start somewhere. Nobody knows right away how to optimize websites as soon as they walk into the...

  4. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Building a large newsletter audience can be tough, but there are some great tools out there to help you through the process. Newsletters are an amazing marketing tool. The fans that regularly read your newsletter are often your most valuable brand...

  5. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Following all 10 of the top links provided is going to give you great insight into Airbnb.com's relationship with the media. The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news...

  6. How to Optimize Your Content Strategy With Social Listening

    The great thing with social listening tools is you can constantly update your query. Unfortunately, just publishing great content isn't enough. If you aren't familiar with social listening, sometimes called social media monitoring, it is the...

  7. Marin Adds Google Shopping Campaign Management

    The integration of Productsup’s technology with the Marin Software platform is great news for us," said Christina Noble, Account Director SEA at blueSummit. Marin estimates retailers will allocate one-third of their entire paid search budgets to...