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  1. Native Advertising for Small Business: The Missing Link?

    If Fortune 100 companies find marketing ROI difficult, small business owners must find it nearly impossible. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want.

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    The blogger, Chris Goward, brings a wealth of digital marketing expertise to the table and has done landing page optimization for several Fortune 500 companies. Nobody knows right away how to optimize websites as soon as they walk into the digital...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    In fact, data coming from Adobe Summit shows 64 percent of the Fortune 50 use the Adobe Marketing Cloud including: Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Something Fortune 500 companies and agencies need to realize when they are selling and buying digital marketing services. New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Only six of the Top 100 Fortune 500 companies meet Google mobile requirements. The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media.