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Good Deeds

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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Campaigns that evoke emotion, personalize and promote social interaction amplify the power of good deeds -- and sales. Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction.

  2. Google & Recyclebank Set Earth Day Challenge to 'Green' Your Social Graph

    By contributing photos of green deeds and referring friends, contestants qualify to win thousands of dollars worth of prizes. Recycle Banks has teamed up with Google to test game mechanics as a way of empowering consumers to go green, while spring...

  3. IAC to Launch a Flurry of Niche Sites

    According to the Wall Street Journal, Green.com will be developed into a virtual world for children and "tweens" that will focus on environmental issues and encouraging good deeds. IAC, parent company of Ask.com, is planning to launch several new...

  4. SEW Experts: Link Building from the Heart: Giving to Get

    Traditional marketers and PR folks have been using good deeds for marketing purposes for years; so why not online marketers? In today's Link Building column, "Link Building from the Heart: Giving to Get," Justilien Gaspard shows how giving back to...