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Good Boy

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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    "There comes a time in every rightly constructed boy’s life that he has a raging desire to go somewhere and dig for treasure. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print...

  2. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Here's an actual random sentence, taken from random book of children's stories: "And the boy said, ‘He is ugly, and no mistake. The boy said. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and...

  3. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    If we're successful with this transition, we're likely to see an increase in traffic from both general research terms ("white couch") and branded-product terms ("lazy boy couch") as buyers return to our site late in the buying cycle.

  4. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    Poster Boy: NYC Mayoral Candidate Anthony Weiner It helps to build business. In the "good news" bucket, there's relationship development. You'll find opportunities to share other people's content, to thank them for sharing yours ("Thanks for the...

  5. CEO Larry Page Takes the Stage in Surprise Google I/O Appearance

    One of the last questions, a boy from New Jersey asked Page what he would to to get people to focus on the positive rather than the negative. Google CEO Larry Page made a surprise appearance on the keynote stage Wednesday at the Google I/O conference.

  6. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    You certainly don’t want a bunch of alerts sending out false panic messages (the whole, "boy who cried wolf," thing). You’ll end up in the exact opposite direction of your destination. Irregular performance data can be caused by technical glitches...

  7. Animated “Little Nemo in Slumberland” Google Doodle for Comic Strip Anniversary

    Little Nemo ran in the New York Herald on Sundays from 1905 to 1911, sharing the adventures of a young boy trying to reach the Princess of Slumberland. Today marks the 107th anniversary of illustrator Winsor McCay’s iconic comic strip, Little Nemo...