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  1. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Do you have a reputation, whether good, bad.or ugly? Google Search Quality Ratings: Your Money or Your Life Your Money or Your Life (YMYL) pages are specific web pages that Google wants quality raters to hold to a higher "Page Quality" (PQ...

  2. Recovering from Penalties, Penguin, and Panda

    Links: The Good, the Bad and the Ugly Ways to deal with bad-quality pages on your site include 301 redirects, using noindex on pages or rewriting the pages and adding more supporting pages to that main topic.

  3. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Industry Changes: The Good, the Bad, and the Ugly In your opinion, what were the good, bad, and ugly among the most recent changes? Nine Bay Area Meetup Groups plan to attend the SES San Francisco networking cocktail reception on Wednesday, Sept...

  4. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. The weak link in our ugly conversion process is the lead form itself. Perhaps the differing viewpoints of your website aren't as extreme as...

  5. Guest Blogging vs. Guest Posting – Imagine A World Without Links

    If you're going to write a post on guest blogging and speculate about Penguin 2.0 and the challenges that publishers face, then focus on the ugly and try not to draw in the good side of guest blogging just for an over sensational headline or a...

  6. How to Avoid PR Disaster With a Social Media Policy

    The good, the bad, and the ugly stemming from social media sentiments that bubble up to a brand are a direct reflection on the company's image, credibility, influence, and visibility – and if you're a public company or a company trying to raise...

  7. SEO Salvage Operation: Saving Websites Hurt by Google Updates

    But sometimes like a bad relationship you’re better off admitting that there’s nothing there really worth saving. With links making the World Wide Web go round, most people are neck deep in the link acquisition game, and over the years, it’s gotten...

  8. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Welcome to the ugly side of the new SEO paradigm. Use a good spam scrubbing software to flag bad comments, limit links, and make sure to have some method of human moderation. First place to check is your Webmaster Tools, see if Google has sent you...

  9. SEO & Website Redesign: Relaunching Without Losing Sleep

    Redesigns can make an ugly site pretty, but they can also make a high traffic site invisible. Ignoring this is bad, as Google has stated in the last year that site speed is a ranking consideration – also, slower sites annoy users.