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  1. SearchDay | There's No Shortcut to Good SEO

    How their stock price gutted my kids' education fund would be a major bad one! Search Ad Quality Score 101, Part 1 SEM 101 It's been about two years since Google and Yahoo implemented their quality score algorithms.

  2. Build Your SEM Network -- Get LinkedIn

    For example, Chad M.s answers post is being used to research education, asking "How has your formal education prepared you to be a more successful small business owner or entrepreneur? In response to my column on SEM career development, several...

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  3. SearchDay | Maintaining Your Image in the SERPs

    Al Warms headed up Yahoo News, Tech and Education, and came to Yahoo through the acquisition of Buzztracker. Porn and Gambling: Canaries in the SEM Coal Mine? SEM CROSSFIRE Many advances in marketing on the Web are the result of spending by the...

  4. SEW Experts: The Future of SEM Education

    In today's SEM.edu column, "The Future of SEM Education," Ron Jones shows how it also highlights the ongoing importance of search education. Online advertising continues to grow in both good times and bad.

  5. Do We Need Educational Standards for Learning SEO? - Part 2

    Do SEO standards help or hinder a neophyte looking for education? However, some organizations are part of a movement to legitimize SEM as a viable and valid practice. Businesses are taking bad experiences to heart and there's nothing to point to...

  6. Advancing your Search Education in SEO Forums

    Our SEM.edu search engine optimization (SEO) resources have guided you through book form, a seminar or workshop, and digging through the basics on your own. High Rankings Forum also focuses on all things SEO, from techniques to research to industry...

  7. Finding Recession-Proof SEM Jobs

    Key strategies to address this shortage include developing new channels for education and training, embracing professional standards for this segment, and developing a range of career options for the search marketing professional in order to both...

  8. Search and the Law: Attorney Deborah Wilcox

    She teaches continuing legal education courses to lawyers, and writes a monthly column on "Character Licensing" for The Licensing Journal and a bi-monthly article for Wisconsin Technology News called "IP Online.

  9. The Large Agency SEO Client – How Does this Beast Differ?

    One thing to remember, however, when hiring either an in-house or agency SEO specialist: traditional marketing education is a plus, if not a must. Since there is a shortage of qualified individuals in the search space, education programs such as...

  10. Search Marketing's About People and Principles, Not Just Algorithms, Part 2

    Sullivan senses the tide turning in terms of public acceptance, predicting that ongoing education by experienced community members, and a rising bar for what constitutes minimum professional standards, will eventually win the day in the battle for...