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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. Once you've clearly defined your target market, important keywords and specific...

  2. PPC Management Operations: The Ultimate Guide

    Here's to a more profitable year through streamlined PPC advertising! When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular tune-ups and...

  3. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    He continues, "However, I can't be 100% upbeat about Google PPC ads crowding out organic positions. But was it really a bad thing for the industry? Fake SEOs Who Give the Industry a Bad Name Unfortunately, a lot of them have more visibility and...