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  1. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Time-series testing is bad. That's bad. Brand keywords are generally navigational (e.g.take me to the page" rather than "show me people who can sell me X"). What is Attribution Modeling? Attribution is any method of understanding the customer...

  2. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    When testing and crawling the top landing pages from the old site, they 404 (Page Not Found). Sometimes my analysis reveals a number of exact match anchor text links from certain pages or sections on the site that aren't readily visible on the page.

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Almost anyone can help find the culprit slow page. It’s pretty simple to know if a page is valid. But this step – the testing – is often ignored before a site goes live. Testing a new website can seem overwhelming.

  4. Integrating Owned, Earned & Paid Media For Better SEO

    The best SEO professionals are continually testing, observing, and validating to form proactive search engine optimization methods, not just taking a page from everyone else's book. For example, recently AOL (parent of TechCrunch, Huffington Post...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out of the visitors that are coming to your site.