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  1. 5 Rules to Effectively Use Press Releases for Links

    Like anything, don't shoot down press releases all around as a way to build links simply because there is a bad way to do it. The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text...

  2. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Unfortunately, for every amazing SEO out there, there are five bad ones tarnishing our industry's reputation. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in...

  3. Driving Consumer Insights With Mobile Analytics

    You have to take all of these things into consideration, because if your app starts crashing or giving the user a bad experience you're dead in the water. More bad apps rushing in the market. And hopefully your company has at least started to build...

  4. 4 Steps to Take After a Google Manual Penalty is Removed

    In the days before Panda, you could take a really bad website, stuff it with keywords, point the right links to it and rank number one for "name any keyword. After you have meticulously completed a link audit and followed all of the steps necessary...

  5. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Link Analysis – The Infiltration of Bad Links We removed many bad links, we disavowed a number of links that we couldn't remove manually, and then we also filed a thorough reconsideration request detailing the situation (with a quote from the...