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  1. My Top 5 Most Used Custom Reports in Google Analytics

    That, in and of itself would be bad enough, but I was faced with taking the data that was available (about eight months worth) and figuring out what the top pages were and what keywords brought those visitors in through Google's organic listings.

  2. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    If, despite your best planning, crowdsourcing heads off in a bad direction, and you have no way to steer it back in the right direction, then pulling the plug is the best way to go. By involving their audience to make them feel like their input is...

  3. SEO Game Change: Are You Setting the Right Expectations?

    It's not that anything is out of reach, but if you've had a New York Yankees-esque winning season based on bad practices then you've been playing on borrowed time for a while. Maybe there's an analogy here about everyone playing their own position...

  4. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    Sometimes there is cause to remove "bad content" from the search engines' indexes. Performing a log file analysis identified 20 "rogue" bots hitting the site, and had some concerns about the possibility of people scraping the client's content, so...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Jenkins went on to say that if the email looks bad, it can actually alter the perception of the brand. In another survey, almost 25% of people said that receiving an email that looks bad changed their perception to strongly negative of the brand.

  6. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. How you think users interact with your website can be very different from reality. Perhaps the differing viewpoints of your website aren't as...

  7. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    With the release of the much-anticipated algorithm update, many in the industry wondered how bad the damage would actually be. Google's Distinguished Engineer Matt Cutts announced that Penguin 2.0 went live on May 22 and webmasters braced for the...