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  1. Movie-Themed Halloween Costumes Lead Google Search Trends

    While costumes from the TV show Breaking Bad and the viral video "What Does the Fox Say? What will the most popular Halloween costumes be this year? Google's top trending searches for Halloween costumes give us a good idea that movie-themed getups...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Two maintenance activities to eliminate bad traffic: is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is that many...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    This will make customer feel heard and diffuse a situation from the potentially viral social airwaves; ultimately avoiding bad reviews on outlets such as TripAdvisor, Yelp, or RipOff Report. As a means to minimize the chances of exploding a can of...

  4. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  5. Google Dorking: Feds Warn Against Malicious Cyber Actors

    There is both good and bad that can come from a tool like Search Diggity, which performs automated Google dork queries. The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils...