The Legacy of Spam
Years ago, your link building strategy may have consisted of generating about a thousand spammy links while playing a round of golf. How do we, as search marketing professionals, defeat the legacy of spam?
Years ago, your link building strategy may have consisted of generating about a thousand spammy links while playing a round of golf. How do we, as search marketing professionals, defeat the legacy of spam?
Let's say you run a business selling golf carts. So you write a decent article on the best golf courses in Bermuda. You don't put rich anchor text in the body of the article, but in the attribution at the bottom you include a link with the anchor...
Sauna - Old men sweating after a long day on the golf course Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new...
I am a below average golfer, but I absolutely love to get out on the golf course. The first time I broke 100 on the golf course you would have thought I just had my first child I was so excited, and from that point forward I couldn't stop reserving...
If the reporter wants to talk to the CEO and the CEO is playing golf, then you’re not going to get the story. Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each other.
If one of the products you offer is left-handed golf clubs as a product, for example, is there a page on your site focused on left-handed golf clubs? If this is one of your products, at a minimum, you need a page dedicated to left-handed golf clubs...
Because our target audience is affluent men over the age of 50, we have chosen topics such as business finance, business services, banking, golf, etc. A major reason online marketers are attracted to Facebook advertising is the ability to segment...
If search volume is any indication of what dads can expect to receive as gifts this year, then coffee machines, ties, slippers, golf gear, grill tools, or perhaps a men's watch are all solid possibilities.
Already, people are posting items they have or wish they had directly from Amazon, from Puma Men's Club 917 Golf Shoes to crochet patterns for Kindle. Retail is inherently visual, so it comes as no surprise that two of the biggest online sellers...
Why don’t SEOs ever play golf? Dr. Lirpa received his PhD from Cornell University, where he studied with Gerard Salton, a pioneer in the field of information retrieval, the academic discipline which forms the foundation of modern search.
They work up new ways to work out, using the equipment specifically to train for golf, tennis, and other sports, or just to maximize workouts. For example, former U.S. Navy SEAL, Randy Hetrick, was a squadron leader who needed to keep his troops in...
Golf Digest uses Microsoft Tag in their magazine to accompany tips with interactive video. I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here's a follow-up crash course on tools, tactics, and best practices...
For example, people who visit a lot of golf related pages or sites for expectant mothers. The SEO world often talks about the idea of signals – data points used by search engines to deliver the most relevant results.
Tiger Woods retires from golf Sometimes insightful and often hilarious, the lists give an overview of the topics and terms on the minds of millions in the U.S.and beyond. We've already looked at the top searches on Bing and AOL in 2011.
Acme Red Santa Playing Golf Sweater XL” probably ties to a single product. So in the example above, if you run out of those Santa Playing Golf sweaters, what do you do with “Red Sweaters? As we near the beginning of Q4, retailers are gearing up for...
High temperatures in London seem to correlate very closely with golf and cycling interest in the states (London’s top temperatures come in July and August most years). I’m a strong believer that anything that lets me know more about search patterns...
Niches like golf, fish oil, dogs, dog training, and other popular queries return multiple subject groups. If you're looking for a picture of a certain bird, for example, and perhaps can't remember the exact name, rather than scrolling through a...
In the indictment, federal prosecutors say they arranged for payment processors with bank accounts in the US to receive payments from US gamblers and disguise them as payments for products such as jewelry or golf balls.
District Court for South Carolina ordered Bright Builders to pay $770,750 in statutory damages and Christopher Prince, owner of the web site, $28,250, according to lawyers for the plaintiff, Cleveland Golf Company Inc," InternetRetailer noted.
So, if your company is one of the Tiger Woods Official Sponsors -- like EA Sports, Gillette, Golf Digest, NetJets, Nike Golf, TAG Heuer, Tatweer: The Tigers Woods Dubai, TLC Laser Eye Centers, Upper Deck, and the PGA TOUR -- then where do relevant...
