SEO News

Golden Triangle

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  1. The Evolution of SERPs and User Behaviors

    Or in other words, the year of the Golden Triangle. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they...

  2. Gord Hotchkiss of Enquiro shares new brand research

    Most search engine marketers know Gord as the father of eye tracking research -- and if Gord got an American dollar or a Canadian Loonie every time someone used an image the "Golden Triangle" in their PowerPoint presentation, then he could take...

  3. What's on your Mind?

    By now, you've heard terms like "buying funnel" and "golden triangle" as it relates to analyzing search behavior. Anyone engaged in the practice of search has at one time or another struggled to motivate searchers.