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Golden Rules

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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    It's actually the greatest story never told (until now) about content as a marketing tool that helped to deliver humans to the moon," said David Meerman Scott, most notable for writing The New Rules of Marketing and PR and coining the term...

  2. Recovering from Penalties, Penguin, and Panda

    One exception to some of the Panda rules is if you're a big brand with a specific type of site, Enge said. The Golden Rule for links (and this is directly from Google) is: Stick to Google's Golden Rule for links, and you should be OK.

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Jenkins' six golden rules of mobile: But did you know that email plays a very important role with both of those from an engagement, brand, and conversion perspective? The New Inbox: The Intersection of Email, Mobile and Social Marketing session at...

  4. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    Journalists are people too,” explained Jay Berkowitz from 10 Golden Rules. Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time...

  5. How to Use QR Codes for Better Conversion Rates

    Golden Rules of Mobile Barcode Usage: Failure to comply with golden rules #3 and #4 is currently an epidemic amongst U.S.marketers. From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways...

  6. Black Hat SEO: Killing Your Competition With Google

    Some golden rules shouldn't be broken, and what can be learned from the rest of this article certainly crosses the line. There's no denying that, from time to time, I'm a little dirty. Yes, I dabble in some questionable techniques when it comes to...

  7. The Paid Links Debate Rages On

    Golden opportunity, right? I want to do things "by the book" (even there is no "book" of hard-and-fast rules for SEO). You will hear most ethical SEOs (including me) tell you that paid links are a dangerous path to go down, if you are looking to...

  8. Q&A with Bryan Eisenberg, Co-Founder, Future Now Inc.

    The golden rule is a two-parter: He who has the gold rules. KH: You spoke at webcom MontrÔ©al 2008 in May in a session entitled, "The Golden Rule of Interactive Marketing. We had the chance to catch up with Bryan a few weeks before his keynote...

  9. Step into the Ring for a SEM Pitch

    It's a golden opportunity to impress the client with your knowledge of the search business as well as their own. In an industry where the rules can change at any time, not spotting new developments that can affect the client can mark the difference...