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Golden Rule

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  1. Recovering from Penalties, Penguin, and Panda

    The Golden Rule for links (and this is directly from Google) is: Stick to Google's Golden Rule for links, and you should be OK. Google has sent web publishers into a tailspin with Pandas, Penguins and penalties.

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Jenkins' six golden rules of mobile: Jenkins quickly went into his 2nd rule on how consumers read more emails on mobile. The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New York 2013, moderated by Sundeep Kapur...

  3. Leverage Twitter's Influence To Work For Your Brand

    Think quickly, be creative, follow your core audience, and more than anything else follow the golden rule of Twitter: tweet others the way you want to be tweeted. Crazy, right. Crazier still is that the correlation is only with respect to positive...

  4. How to do Awesome SEO Keyword Research for a Standard Website

    When coming up with keyword metrics there is one golden rule: you have to be able to get all the necessary data for all your keywords in one sheet. Note: This article is part of a series. To understand this piece I recommend you read part 1, which...

  5. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Foreign language Internet marketing presents a golden opportunity for search engine marketers – with a less saturated market, it means high rankings and high ROI – but the fundamental rule is that local knowledge is needed for your keywords and...

  6. 5 Reasons Google's New Keyword Tool is Better [Best of SEW 2010 #6”

    Remember the Golden Rule of search query projection: estimates will be far more useful to you on a relative basis, as opposed to a volumetric basis. A lot of marketers in the search engine optimization (SEO) and paid search communities have come...

  7. Judging PPC Performance: Focus on Conversions, Part 2

    Our simple rule of thumb is: you shouldn't make a decision about whether to adjust bid prices, or delete a keyword, until the keyword has accumulated at least 30-100 clicks and 30-100 conversions. If a keyword accumulates even just one conversion...