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Golden Pages

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  1. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    New landing pages. You and I will just waiting for our turn and the next Golden Opportunity Month! Well, I declare we take the whole month of January and name it, "Golden Opportunity Month! Heck, some of you may even be able to claim the entirety...

  2. Recovering from Penalties, Penguin, and Panda

    What about this concept of doorway pages? Doorways pages exist just to capture search traffic and convert the customer immediately, Enge said. Ways to deal with bad-quality pages on your site include 301 redirects, using noindex on pages or...

  3. Interactive 4th of July 2013 Google Doodle Takes You on a Road Trip Across America

    which is probably one of the most pointless pages to send users to. The Doodle is somewhat reminiscent, though much more elaborate, than the 2011 Fourth of July Google Doodle, which featured assorted places represented by landmarks from sea to...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Use mobile landing pages to drive conversions. Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing campaign to drive conversions on your website. Jenkins' six golden rules of mobile:

  5. Leverage Twitter's Influence To Work For Your Brand

    From 2010 to 2011 there was an almost 20 percent increase in average time spent on Twitter, from 2011 to 2012 Twitter saw a 19.7 percent increase, and while average pages per visit decreased from 2010 to 2011 by 9 percent, from 2011 to 2012 page...

  6. How to do Awesome SEO Keyword Research for a Standard Website

    Previous SEO/keywords for pages In these engagements you build a keyword list and then optimize individual pages for individual terms. When coming up with keyword metrics there is one golden rule: you have to be able to get all the necessary data...

  7. New York Times to Sell About.com: Google to Blame?

    If Answer.com gets the rest of the guides on board with linking their content to a Google+ profile and having their pictures appearing in SERPs (search engine results pages), it will go a long way to legitimizing their content in the eyes (or...

  8. Conversion Optimization: 5 More Things to Test

    Some testing platforms even enable you to “tag” pages or processes in such a way that mimic analytics solutions, but can specifically be used to segment test audiences. It was nearly a year ago that I wrote "Conversion Optimization: Top 5 Places to...

  9. How to Use QR Codes for Better Conversion Rates

    Note: "Liked" web pages can be administrated similar to a fan page within Facebook. Since Google recently removed third-party reviews and listings from their Places pages, directing reviewers to Google Places is likely the best outlet for local...

  10. Richard Scarry Gets Google Doodle On 92nd Birthday

    The bow-tied worm also appeared in many other Richard Scarry books and also appears as the l in the mini-version of today's Google Doodle at the top of the search results pages. After the war he eventually joined Little Golden Books and started his...