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Gold Olympics

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  1. Twitter Year in Review: Top People, Trends & Events of 2012

    London’s Summer Olympics took the gold with over 150 million tweets broadcast over the 16-day event. Twitter has released their annual “Year on Twitter” collection of the hottest trends, topics, and people across five different categories.

  2. Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability

    In the lingering spirit of the Olympics, we awarded gold, silver, and bronze to the top buckets in each category. Again, in the spirit of the Olympics, here's what we found: Almost every search engine marketer (SEM) knows the adage, "Use head...

  3. The Growing Importance of International Mobile Search

    Events such as the Oscars or the Super Bowl might draw international audiences to greater or lesser degrees, but the 2012 Summer Olympics, featuring participants from more than 200 different nations, had truly global appeal.

  4. 2012 London Olympics: How the World Was Searching

    The Olympics always produces great stories and gut wrenching drama. From the early questions regarding Michael Phelps’ legacy (not an issue) to Usain Bolt’s dominance in sprinting (quite dominant) we are rarely at a loss for discussion topics when...

  5. Search and Social Marketing Olympians Compete for ROI Gold at SES London

    People are dashing for tickets for the Olympics. This year is a huge year in London, as the world's hottest contenders in just about every sport imaginable, gather for the Games of the XXX Olympiad (the official title of the London 2012 Olympic...

  6. Olympics Bring Gold Medal Traffic to Google and Yahoo!

    Major sporting events always turn up the heat on search competition and the 2010 Winter Olympics are no different. The Google Retail blog reported that Olympics-related searches are spiking. Compared to the 2006 Torino Winter Olympics, searches are...

  7. 50 Most Memorable Moments in Search for 2008

    Yahoo Wins Gold in the Search Engine Olympics. The convergence of outside economic forces, a wild presidential election and the 2008 Beijing Olympics were all signs of an industry becoming more and more mainstream and global.