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  1. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    Share of Voice report in Bing Ads in a gold mine of insight. From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued to gain U.S.market share in December, and I can taste the momentum from...

  2. Using Web Analytics for PPC Optimization: Advanced Techniques

    Site search is a gold mine for PPC data. You now understand how to use some basic web analytics metrics to optimize your PPC campaigns. What's next? Now it's time to take your PPC optimization to the next level with some more advanced analytics.

  3. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Rumor is that Facebook would allow Bing to mine data from Like buttons, a gold mine of information for search users and advertisers. Google will begin adding "layers" of social networking features starting this fall, rather than unveiling a flashy...

  4. Include Your Employees in Your Social Media Strategy

    You can even discover an occasional gold mine in what your employees are doing outside the office, so wouldn't it be better to work with that gold mine? From the CEO right down to the janitor, whether they've seen your social media strategy or not...

  5. Will Social Networks Become the New Inbox? Part 2

    If a girl meets a guy out on the town and they exchange names and connect within a social media network – it's a gold mine of data. In our last article, we discussed how social networks are replacing e-mail – especially with Generations Y and Z.