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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    If relationships are worth their weight in gold, most marketers leave the social media mine untapped. Because data is worth its weight in gold, many of the benefits reaped from an on-site purchase experience are lost when the transaction is moved...

  2. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    Share of Voice report in Bing Ads in a gold mine of insight. From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued to gain U.S.market share in December, and I can taste the momentum from...

  3. Using Web Analytics for PPC Optimization: Advanced Techniques

    Site search is a gold mine for PPC data. You now understand how to use some basic web analytics metrics to optimize your PPC campaigns. What's next? Now it's time to take your PPC optimization to the next level with some more advanced analytics.