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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That’s a smart thing to do, as deep Panda analysis is worth its weight in gold. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. They fire up Chrome or Firefox on their desktop...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    More engagement and time on site: Reading 1,500-words of pure gold puts someone in a very appreciative mood. There's no other way to put this: If you aren't upping your content game in a big way this year, you're going to struggle.

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Analyzing your website data with Google Analytics is much like mining for gold. We've tapped into some of the web's finest web analytics professionals to share their tips for mining analytics gold. If web analytics is like gold mining, then a...

  4. 7 Ways to Make Your Google Search Result Stand Out

    While I'd like to get a review from 100 percent, the ones who do add up over time, and those gold stars really stand out in the SERPs! Your efforts shouldn't stop there, however. A general listing without all the bells and whistles just won't get...

  5. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    In the meantime, use the power of story to help convince marketers that an investment in mobile will help bring them closer to that pot of gold. But showing that the medium can be monetized and ramped up quickly by getting it right provides a...

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Their technical expertise on some of these tasks is like gold. You’ve got many ingredients coming together, and before you’re done adding them, you sample it to see that you got it just right. But this step – the testing – is often ignored before a...

  7. Maria Mitchell Google Doodle Honors First Female Astronomer

    Her discovery earned her a gold medal from the king of Denmark and immediate international attention. American astronomer Maria Mitchell is celebrated in today's Google Doodle. Born 195 years ago today, she discovered a new comet in 1847, which...

  8. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    Or, some brand will license "Monday, Monday" by the Mamas and Papas, "Ruby Tuesday" by The Rolling Stones, "Thursday" by THE WEEKEND, "Saturday, Saturday" by Indeep Bakshi, or "Sunday Morning" by Maroon 5 as the background music for their next...

  9. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Whereas acquisition presents a lot more challenges on the email side, there's gold in the database for people that are already existing customers and who are opted-in to your program. Mobile and social have been among the most talked-about subjects...

  10. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    If relationships are worth their weight in gold, most marketers leave the social media mine untapped. Because data is worth its weight in gold, many of the benefits reaped from an on-site purchase experience are lost when the transaction is moved...