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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Content is the short-term gain, but the relationships are where the gold is. Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds of attention from...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    More engagement and time on site: Reading 1,500-words of pure gold puts someone in a very appreciative mood. There's no other way to put this: If you aren't upping your content game in a big way this year, you're going to struggle.

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Analyzing your website data with Google Analytics is much like mining for gold. We've tapped into some of the web's finest web analytics professionals to share their tips for mining analytics gold. If web analytics is like gold mining, then a...

  4. 7 Ways to Make Your Google Search Result Stand Out

    While I'd like to get a review from 100 percent, the ones who do add up over time, and those gold stars really stand out in the SERPs! Your efforts shouldn't stop there, however. A general listing without all the bells and whistles just won't get...

  5. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    In the meantime, use the power of story to help convince marketers that an investment in mobile will help bring them closer to that pot of gold. But showing that the medium can be monetized and ramped up quickly by getting it right provides a...

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Their technical expertise on some of these tasks is like gold. You’ve got many ingredients coming together, and before you’re done adding them, you sample it to see that you got it just right. But this step – the testing – is often ignored before a...

  7. Maria Mitchell Google Doodle Honors First Female Astronomer

    Her discovery earned her a gold medal from the king of Denmark and immediate international attention. American astronomer Maria Mitchell is celebrated in today's Google Doodle. Born 195 years ago today, she discovered a new comet in 1847, which...