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Going Mobile

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  1. Search Top Priority Among SMBs [Study]

    As you'll see in the chart below, social media, mobile, broadcast and cable, and video priority ranges from 45 percent to 40 percent. In an effort to determine the priorities of small and medium-sized businesses (SMBs) for the coming year, BIA...

  2. Target Adds Product Search to App in Time for Black Friday

    This year, Target has made the whole process much easier with the release of new features on its mobile app, including product inventory search. Commenting on the app's new functionalities, Allan Wizemann, vice president of product for Target.com...

  3. Google Maps Adds New Features and Brighter Colors

    In order to better serve its mobile customers and compete with the likes of Yelp and Foursquare in the mobile and local market, Google Maps is in the process of rolling out a new series of features. Now, mobile users can gain instant access to...

  4. 5 AdWords Optimization Checkpoints You May Be Missing

    Mobile Within a few different tabs, advertisers can find mobile settings that help to improve the mobile ad results for advertisers. In the settings tab under devices, check all mobile bid modifiers and adjust based on results.

  5. Delving Into the Auction Insights Report

    We can see that the increase in their position above us is mainly coming from mobile. To gain back position one we can apply a small increase in bid to win on desktop and tablet and a larger increase in mobile bid adjustment.

  6. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from Covario, a San Diego, California search marketing agency. With mobile impressions discounted over those on desktop...

  7. Green is the colour of choice for BNP Paribas in France

    A leader in the listed space, BNPP introduced new ways this year to reach its retail and private clients in France online and via their mobile devices. BNP Paribas (BNPP) showed this year that its commitment to green goes beyond the colours in its...