SEO News

Going Long

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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    For too long, we've been looking at what people are searching for [to offer clues] for what they want to buy. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads evangelist...

  2. 3 Building Blocks for Content and Search Marketing Success

    While content marketing moves at a slightly slower pace than traditional outbound marketing (in terms of the time and resource of quality creation), it has far better long-term results. The search-marketing environment that we live, communicate...

  3. The Evolution of SERPs and User Behaviors

    Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking. As an industry, we talk a lot about Google (and search engines in...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    And the business that can spend the most for a click, in the long term, is the one that monetizes that click most efficiently. But getting these two fixed will go a long way toward bringing the right people to your website.

  5. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    You may have products not showing on search right now because their titles are too long. Even if your titles aren't too long, consider auditing them anyway. Yup, Google's enforcing its new inventory submission formatting for Google Shopping right now.

  6. SEO Is No One-Trick Pony

    For as long as I can recall, we have recognized the similarities in PR and SEO. The workshop was four hours and the presentation totaled just more than 100 slides. As you might imagine, there was a lot of stuff to talk about.

  7. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    He adds, "Google has long been able to identify and produce snippets for results pages, forums, and Q This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its...