SEO News

Going Long

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  1. 3 Ways to Form More Integrated Social and SEO Teams

    These pain points and ideas can also help your SEO team hone in on new long-tail keywords they can use to generate more genuinely helpful content pieces that will appeal to your audience. Social and SEO teams can sometimes play juxtaposing roles on...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The marketing team (typically being guided by me), now understands Panda, how severe it can be, and how long recovery can take. In my opinion, Band-Aids are not a long-term Panda recovery plan. Panda is about long-term quality changes to your site.

  3. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    For too long, we've been looking at what people are searching for [to offer clues] for what they want to buy. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads evangelist...

  4. 3 Building Blocks for Content and Search Marketing Success

    While content marketing moves at a slightly slower pace than traditional outbound marketing (in terms of the time and resource of quality creation), it has far better long-term results. The search-marketing environment that we live, communicate...

  5. The Evolution of SERPs and User Behaviors

    Long, descriptive title tags and meta descriptions were advantageous because people wanted to know as much as possible about what they’d find before they committed to clicking. As an industry, we talk a lot about Google (and search engines in...

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    And the business that can spend the most for a click, in the long term, is the one that monetizes that click most efficiently. But getting these two fixed will go a long way toward bringing the right people to your website.

  7. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    You may have products not showing on search right now because their titles are too long. Even if your titles aren't too long, consider auditing them anyway. Yup, Google's enforcing its new inventory submission formatting for Google Shopping right now.