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Going Long

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  1. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Content Is a Long Play Avoiding the temptation to carry a headline too far will be easier if you keep in mind that content is a long play. Studies have shown that up to 80 percent of readers never make it past the headline, making it at least as...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Users lack the knowledge regarding how long it takes to prepare the product for shipping, when the shipper will pick up the product, if the shipper's "business days" include Saturdays, etc. With the flood of ill-trained people claiming to be user...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    As long as you're measuring your campaigns, testing, and capitalizing on what is working and eliminating what is not, you are winning. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Spotting differences in conversion rate, bounce rate, average order value, and more will allow you to make the detailed changes to your website and strategy that help you make great long-term gains. You would have no idea whether you were reaching...

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    It's difficult to get links into deep pages on your site naturally, so you want to think long and hard about deleting content with links. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user...

  6. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Here, forum participants are telling how long their loved ones lived with liver cancer. The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how Google...

  7. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Hopefully, most of the tests you launch will achieve a level of success and they will evolve into long-term tactics. If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts.