SEO News

Going Long

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  1. How to Create Great Content: Start by Creating Content for Yourself

    Ultimately, in the new online marketing world, those marketers who take the long-term quality-centric approach that are most likely to enjoy long-term success. And, in many cases that approach, while somewhat shortsighted, works well.

  2. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Google has long sought to dominate the mobile market. Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace to...

  3. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    The site is so incredibly big that it's absolutely the "very long tail" that drives the business. As I'm sitting here, I am awaiting a response from a client on renewal of their SEO efforts. This particular client is a bit of a "dream client.

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    And so the goal there would be to look long term and ask, "How do we get the right kind of social connections? Your customers are completely reading your brand's email very differently than they ever have ‐ what was once, "I check my AOL account...

  5. SEO Into 2014: The Irreversible Changes in Google's Products

    At present, I'm sure the real worry for most is how to react and adapt to recent algorithm update, Penguin 2.0 – but a good SEO professional will always keep the long-term in mind. Google Maps (and its Yelp-like counterpart, Google+ Local) have...

  6. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    For situations like this, your list of unnatural links might strain Screaming Frog (and tie up your computer for a long time). With the release of the much-anticipated algorithm update, many in the industry wondered how bad the damage would...

  7. Matt Cutts: Google Didn't Make Panda & Penguin to Force People Buy Ads

    And if that’s a short term revenue hit, then that might be okay, right, because people are going to be coming back to Google long term. And not only do we not think that way in the search quality team, we’re more than happy to make changes which...

  8. Defining Authorship: The Difference Between Contributors and Guest Authors

    Everyone loves to speculate on Author Rank and its effect on the SERPs long term. It's similar to PageRank in the amount of misconceptions that are beginning to swirl around the buzzword. To add to the hype, people are completely misunderstanding...

  9. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.