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Going Long

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  1. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    He adds, "Google has long been able to identify and produce snippets for results pages, forums, and Q This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its...

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    As a content person, I love seeing the excitement our clients have for larger content marketing efforts like video, animation and long-form content. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance...

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you go into an SEO campaign with a short timeframe and unwillingness to make the necessary investment, it will most likely fail because you are not giving your SEO professional the necessary time to test and make adjustments needed for a...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    How Long Should a Christmas PPC Campaign Last? It might sound surprising, but customers start searching for gifts and products for Christmas as early as September. Hard to believe? Take a look at U.K.department store Selfridges, which last year...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    While the lists of tasks may seem long to add to already busy workloads, these are worthy time investments to catch any issues early before they have a chance to negatively affect your effort. A few simple mini-deep dives at specific times...

  6. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, it is easy for these campaigns to become out of date with what is on site, and can be time-consuming to build if the product is not going to be around for long. However, as long as you exclude the page URLs of irrelevant content and are...

  7. Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

    Tolstoy's lasting influence is a testament to the power of his art, which will remain relevant as long as the questions of life and death occupy our minds, which is to say - forever. On what would be Russian writer Leo Tolstoy's 186th birthday...

  8. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...