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Going Google

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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: Amazon and Google have become competitors in a few areas of late, such as shopping, entertainment, tablets, and so forth. Google fight? JE: Amazon and Google will both be winners. However Amazon, to a greater degree than Google, has a Bias for...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    The good news is that it appears Google isn't giving them much "love" lately: On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. AWESOME GOOGLE! Google, You've Got Some Explaining To Do!

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We also looked at Google Analytics. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing...

  4. What is SEM? Depends on Who You Ask

    Google In a "Learn with Google" online vocabulary reference Google defines SEM as: In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine...