SEO News

Going Distance

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  1. Matt Cutts Extends Leave From Google Into 2015

    And while it may seem easy to quarterback things like this from a distance, I can state I feel no enmity. Matt Cutts stunned digital marketers when he announced that he would be taking a leave of absence in July 2014.

  2. Drive Your Clicks In-Store With Local Inventory Ads

    If a user is within a certain distance from a store, a local ad will be shown over a standard product listing ad. Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also display a...

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    One of the things Google said happened in the Pigeon update was an improved distance and ranking parameters. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the seven...

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    As technology advances, the distance between a brand and its customers has grown. Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction. This "great divide" makes it increasingly difficult...

  5. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    The hypothesis here is that students are more interested in potentially staying closer to home, are more interested in offerings where they have either a campus or they have some other way of interacting with the community or teachers or the...

  6. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Using the smartphone's geo-location technology, location based mobile marketing technology can monitor when a customer comes within a specified distance of your location and send them a text letting them know about a specific promotion or daily...