SEO News

Going Distance

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  1. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    The hypothesis here is that students are more interested in potentially staying closer to home, are more interested in offerings where they have either a campus or they have some other way of interacting with the community or teachers or the...

  2. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Using the smartphone's geo-location technology, location based mobile marketing technology can monitor when a customer comes within a specified distance of your location and send them a text letting them know about a specific promotion or daily...

  3. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    This difference in typical usage location leads to a different type of user intent related to consumer expectation of distance. The majority of smartphone users take distance into consideration – no surprise there simply because the device has...

  4. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    However, close proximity is more important in the UK, as 12 percent of mobile UK searchers (vs.percent in the U.S.expect search locations to be within walking distance. While marketers continue to covet U.S.mobile users for their wallet share, many...