SEO News

Going Distance

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  1. How Google Pigeon Impacted Local Queries, and What You Can Do

    One of the things Google said happened in the Pigeon update was an improved distance and ranking parameters. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the seven...

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    As technology advances, the distance between a brand and its customers has grown. Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction. This "great divide" makes it increasingly difficult...

  3. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    The hypothesis here is that students are more interested in potentially staying closer to home, are more interested in offerings where they have either a campus or they have some other way of interacting with the community or teachers or the...

  4. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Using the smartphone's geo-location technology, location based mobile marketing technology can monitor when a customer comes within a specified distance of your location and send them a text letting them know about a specific promotion or daily...

  5. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    This difference in typical usage location leads to a different type of user intent related to consumer expectation of distance. The majority of smartphone users take distance into consideration – no surprise there simply because the device has...