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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    And communicating the necessity of having these authors create the content to the necessary stakeholders well in advance of the project is equally as important. It's no secret that there have been a lot of changes in the SEO industry over the last...

  2. 4 Critical Elements of a Successful Content Marketing Team

    Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. It's easy to see how this kind of expertise can make a...

  3. Using the DMAIC Process for SEO Projects

    You should also relate the problem back to business goals and specify the positive impact of the project in monetary value. You should have a project completion timeline with savings estimates, improvement goals and how to measure these goals.

  4. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    Not because they are a big name or spending a ton of dough…it's because their project has been incredibly unique, ripe with all kinds of interesting challenges. Note: What's noted here is not "all inclusive" of what we did for this project.

  5. Driving Consumer Insights With Mobile Analytics

    Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.

  6. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    It isn't often you get a call from a company that turns into a proactive Penguin project. Have you done any SEO work over the past few months? From our initial conversations (last year), he remembered when I explained how dangerous a website...