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  1. Learning to Carry Your SEO Baggage

    Whatever your long-term plans or goals may be, you have to take what’s behind you into account. Everybody’s got baggage. Everyone has things they carry with them from their past. The things we’ve done, for better or worse are what make us who we...

  2. Bing Adds Auction Insights to Web Interface

    Your goals are our goals; our top priority is to help you be more efficient and optimize your Bing Ads campaign for success. Bing's Auction Insights, the process that determines which ads are shown and where every time a user does a search on the...

  3. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    Clearly understand their overall business goals — even the non-SEO ones. While explaining your strategies and tactics, tie each one back to how it can help with their goals, providing specifics of why it will help with that particular goal.

  4. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Social is more than just engagement and many ad formats are proving effective in driving direct response goals. Your peers can be great resources to help you better hone your craft. There are many disciplines within marketing, and as teams begin to...

  5. FSB delays designation of systemic reinsurers

    Greater transparency into the G-Sii methodology and designation process would support the goals of ending too big to fail and avoiding potential market distortions. IAIS assessment methodology under fire again for lack of clarity

  6. Sef execution of package trades to be postponed

    In considering how to apply that jurisdictional standard, we must consider what regulatory goals are intended to be served," he said. CFTC's Massad says no-action relief will be extended as market unprepared

  7. 5 AdWords Optimization Checkpoints You May Be Missing

    It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Advertising Goals Some of these are not so obvious because they tend to be buried in the account or set up at an earlier in time with...

  8. US bilateral margin rules: a hit parade of horrors

    Bilateral margining is designed to achieve two fairly simple policy goals: capping systemic counterparty risk by requiring market participants to exchange initial and variation margin once exposure passes a certain level; and encouraging firms to...

  9. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Part of the problem is SEO education, and part of the problem includes financial goals. Sure, everyone has goals and the ad team has their own. In my previous posts about Panda, I’ve hammered one important point over and over again.

  10. 8 Lessons Learned From Owning a Search Agency for 15 Years

    It can be very frustrating for Clients to not have a clear understanding of the meeting, purpose, goals, and action items. Define specific goals with KPIs or dashboard measurement in the proposal before the contract is signed.

  11. How to Create a Content Marketing Strategy From Your Existing SEO Content

    These are all goals of content marketing as well, but SEO and content marketing are often discussed in silos. If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value.