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  1. 10 Vital Steps to Building Social Influence

    A strategy with specific goals that can be cohesively articulated to individuals is required if you wish to promote action. However, if you are successful in influencing action required to achieve your end goals, the endeavor may be deemed a success.

  2. Driving Consumer Insights With Mobile Analytics

    It was pretty clear to him that the experience was directly tied to their goals of generating ticket sales. Bottom line: your efforts need to be informed by your business goals and objectives. We can't actually determine if we're succeeding against...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    While this is pretty obvious, so many people tend to not sit down and just focus on what their main goals are. What are your goals? And essential. SEO will help you position your website properly to be found at the most critical points in the...

  4. How to Avoid PR Disaster With a Social Media Policy

    What are the goals of your social media policy? Does the saying "There's no such thing as bad publicity" apply to social media blunders gone viral? Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. At SES New York, networking was a major priority for...

  6. SEO & Keywords: Think Conversions, Not Rankings

    The success of this process depends on setting up goals and conversions in your analytics system. One of my favorite sayings about SEO is, "don’t bother even starting the SEO process unless you have website analytics goals and conversions configured.