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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    One of our primary goals is to ensure our enterprise SEO software keeps pace with the way search is evolving so that users are always equipped with the right tools to continue improving their organic visibility in searches," said Tom Schuster, CEO...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    They have clearly communicated group goals and the means for all to see the data to understand how they are performing in real-time. Your company can as well, says best-selling author and online conversion optimization expert Jeffrey Eisenberg.

  3. Combining Social & Content to Earn Visibility & Earn $$$

    Barone identified six different potential goals for a content strategy: What's the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals? If the answers don't tally then you either have to...

  4. Pick Up on Current Events for Link Building

    Everybody will be alert to your goals to want all this media attention, so any form of direct sales should be avoided. Giving your website an active role in current events is a lot more efficient than creating the media attention from scratch.

  5. Influence the Influencers: The Magic of Co-Created Social Content

    Possible Co-Created Content Goals Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in your community.

  6. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    SEO is about accommodating searchers' navigational, informational, and transactional goals. The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. Blog optimization is no exception.

  7. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Drill down and define your goals and the customers you love to work with. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. On the flip side, Leo Widrich of Buffer focuses on the...

  8. So... You Think SEO Has Changed?

    But ultimately the exercise of SEO performance analysis still has the same goals: If we look at all of the activities listed above, it starts to become clear that while the tactics have evolved a little, the core strategic activities and the goals...

  9. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    If nothing else, remember this one key takeaway: the most effective thought leadership efforts are systematic, and help you achieve a series of goals that build your brand along the way. What are your underlying goals for thought leadership...