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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    While much of the ground work has been laid for perfecting paid search and how well it works for retailers' customer acquisition goals, the fact of the matter is that retailers still have plenty of opportunities to learn more about their customers...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Identify your goals ahead of time by making clear objectives for driving traffic to your site, gaining brand exposure and interactivity through social, and determining who is going to stick around and become your customers when the event is all over.