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  1. How to Use Google Analytics Site Search Reports

    All standard metrics are available and the Site Usage, Goals, and E-Commerce reports are easily accessible above the graph so you can drill into the most relevant report for your site. If your website has a search bar, you need to ensure you’re...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    To answer that, you will need to start by defining your goals and success metrics. It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online.

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Your inspiration and reason for writing that article or document, the audience you had in mind, how the piece ties into overall plans and goals, along with distribution and promotion plans - that is content marketing.

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    While a single-channel management focus can have some tactical advantages, it often ignores the strategic goals of the overall marketing effort: acquiring the right customer with the right buying intentions at the right time.

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Improvement to conversions optimizers and automated bidding will include an enterprise-like solution to advertisers where advertisers can set efficiency targets in to maximize conversions based on a number of business goals.