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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    It can be very frustrating for Clients to not have a clear understanding of the meeting, purpose, goals, and action items. Define specific goals with KPIs or dashboard measurement in the proposal before the contract is signed.

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    These are all goals of content marketing as well, but SEO and content marketing are often discussed in silos. If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value.

  3. Cross-Device Measurement: Believe the Hype

    When targeting consumers across devices, it is important to evaluate whether the right mix of channels and devices are being applied to the right marketing goals. Facebook recently commissioned a study that showed multiple devices are now an...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recommend having a test group go through your website with a list of goals to achieve. Vary those goals and have them document everything. Then you have months of recovery work with hope (and faith) that your hard work will pay off.

  5. Centralizing Location Data: 3 Steps to Local SEO Success

    Whether businesses try to go it alone or license technology to make the task more manageable, the end goals should be the same: After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated...

  6. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure. Also, keep in mind that a successful SEO strategy can be perceived...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    A campaign must also be designed to accomplish business goals like connecting with influencers, branding objectives including demand generation, and driving more direct traffic to the site. It's been pretty clear to most SEO professionals for a...

  8. Last-Minute SEO - Here Come the Holidays!

    But what if you waited and now you won’t have the website visibility needed to reach your goals? Aggressive visibility methods, which would need to be implemented, are very likely to draw your site unwanted search engine attention and you could...