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Goal Setting

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  1. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    Sometimes what's setting off alarms is beyond what you can see looking only at a page or a link alone. If your ultimate goal is to be great instead of just achieving great rankings, the hard work involved can pay off in ways you'll never have to...

  2. 8 Tips for Building Your Internal Content Marketing Strategy

    This is the goal of your content. Whether you work in an agency setting writing content for others all day while your own blog sits dry, or you're in-house writing content for every department but yours, it can be difficult to keep your own content...

  3. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    Search algos are still babies, barely setting out on their learning journey. In fact, there are even some search engineers that still argue that semantic search is a long-term goal. The less skilled stood out like sore thumbs.

  4. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    The panel will review how you can set and continuously measure results in social media goal setting. If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing...

  5. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Over the long term, a primary content marketing goal is to increase the size of your influencer base. By finding these individuals, delivering useful content to them, and engaging in a direct dialogue with them you will be setting the foundation...

  6. How to Make Video a Successful Part of Your Content Marketing Strategy

    If you're looking to incorporate the clip into your content strategy with the goal of improving your site's SEO, this probably isn't the best move to make. The idea of reaching YouTube's audience of more than 800 million users is certainly...