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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Facebook said their goal isn't to impact pages that are...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    There are many different kinds of writing available to content marketers, from in-depth content like ebooks or white papers to quick blog posts meant to entertain and delight. Breaking down a goal into micro steps gives you something you can do...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Simply create new Facebook campaigns with the...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    And if you can't tell the difference, then you should avoid accepting guest posts on your site. Another side effect of guest blogging was innocent webmasters being suckered into posting guest blog posts simply because spammers promote how guest...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Marketers must shift their thinking from keywords to context when developing pages, posts, updates, and conversations that put the brand in the path of customers. After all, positively impacting the bottom line is the ultimate goal.

  6. 8 Tips for Building Your Internal Content Marketing Strategy

    If you have a small internal content team tasked with creating content – from blog posts, to scripts, to billboards, to ebooks, to animated cartoons and beyond – you have to be smart about where you're spending your time and what you're working on.