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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.

  2. How to Make Video a Successful Part of Your Content Marketing Strategy

    If you're looking to incorporate the clip into your content strategy with the goal of improving your site's SEO, this probably isn't the best move to make. The inclusion of video within posts has been shown to correlate with improvements with time...

  3. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Today, we’re helping brands further understand the impact of their campaigns by bringing three new measurement features to AdWords for video that make reporting more consistent with other media, more goal-oriented and just plain prettier.

  4. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    I explained that the company’s goal is to build up more credibility in Google’s eyes, and that building a strong natural link profile is going to take time. In the second phase, they could start building a strong content generation strategy, add a...