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Goal Flow

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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review goal flow reports for both paid search traffic and organic search traffic Review goal flow by location (i.e.country and/or city) for both paid search traffic and organic search traffic Review the goal funnel reports for both paid search...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Here are the three most common AdWords mistakes that lead business owners to give up on the medium before it’s delivered the lead flow – or strategic insight – of which its capable. Sure, you can pay more for a more prominent placement, but you can...

  3. Mobile Advertising Measurement: Winning the Long Game

    Registrations rates can also provide you with insight into the flow or “ease of use” of your app. It's important to note that the goal is to drive quality users, not just installs. The goal of long-term campaigns is to make an impact in one of...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    The goal is to understand the individual steps in the task process that flow from trigger to outcome. You also need to identify the decision points in the task flow, as these are the critical points requiring specific knowledge by the user.

  5. 6 Essential Elements for Mobile SEO Success in 2014

    More than one second disrupts the users' flow of thought. A mobile SEO strategy that aligns with this goal will be more successful than a strategy that focuses primarily on rankings and traffic. Adopting a successful mobile SEO strategy in 2014...