SEO News

Goal

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  1. Mobile Advertising Measurement: Winning the Long Game

    The ultimate goal is to have your app at the top of the user's mind when they are ready to make a purchase. The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand awareness.

  2. A Recipe for a Tasty Semantic Search & SEO Salad

    The tools and tactics we employ may differ, but the goal (for our clients, at least) should be to optimize the overall performance of the site. It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). This is understandable. We all know that consumers, more often than not, will...