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  1. Google Active View Format Gets Accreditation

    According to Google's Mohan, "By changing the conversation to one about actual viewed impressions, the goal is to give brands comfort that their ads are actually being viewed by human beings. Google’s Active View viewability measurement solution...

  2. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.

  3. 10 Vital Steps to Building Social Influence

    The campaign was intent on recognizing the value of each individual enabling each person to make a contribution that would support the end goal. In essence, influence means you're inspiring others without having direct control over whether they...

  4. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: In the last 12-18 months, several factors have come together to form what could be described...

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    The goal of foundational SEO isn't to cheat or "game" the search engines. Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Similarly with BrightEdge, connecting with New York based customers is a core goal of the company’s attendance at SES. Between keynote speakers and intensive sessions, the Marriott Marquis was abuzz with information, white paper research, and...

  7. SEO & Keywords: Think Conversions, Not Rankings

    This goal is difficult to obtain and maintain and sets unachievable expectations for you and your client. SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end clients.

  8. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Capturing emails within your blog is a great conversion goal you can use. That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last...