Probably half the articles I’ve written about PPC have goal identification as the first step. Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers.
According to Google's Mohan, "By changing the conversation to one about actual viewed impressions, the goal is to give brands comfort that their ads are actually being viewed by human beings. Google’s Active View viewability measurement solution...
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
The campaign was intent on recognizing the value of each individual enabling each person to make a contribution that would support the end goal. In essence, influence means you're inspiring others without having direct control over whether they...
Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: In the last 12-18 months, several factors have come together to form what could be described...
Greg Hartnett: At Best of the Web, our goal is to review and categorize all of the information on the Internet. Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW president and founder Greg Harnett...
YouTube's ambitious goal is to provide a global platform where anyone, anywhere can teach – or learn – anything they want. YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be...
Although mid-roll ads produce completions, if the goal is simply impressions, then advertisers should front-load their ads. Marketers already know people are watching online video more than ever, but what are they watching?
In keeping with Tourism Australia’s goal to build the world’s largest social media team, they are currently training close to a million people working in Australia’s tourism sector to become brand advocates for the country by empowering them with...
The goal of foundational SEO isn't to cheat or "game" the search engines. Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying...
Now let's conceive an interactive path a visitor will take on your website to reach that goal: becoming a lead. For this example, let's say our primary goal for the site is to generate leads. Are you surrounded by web developers and graphic...
The company’s goal was to raise $40,000. It was retold at SES San Francisco 2011. And it was retold again at SES Chicago 2011. And each time, attendees of the leading global event series about search and social marketing learned brand new lessons...
As an SES speaker, your goal is to help marketers and advertisers do their jobs better by: With another successful SES New York in the books, the SES Conference & Expo is now gearing up to head north to Toronto from June 12-14.
Many websites are designed with the end goal of converting traffic into phone calls to further nurture a lead. While self-reported data is leaps and bounds better than no-reported data, companies must always strive to create a much more accurate...
To up the ante, consider a "prize" for the first member(s) to reach a certain goal. It's a scary thought, knowing you're incapable of monitoring each and every detail of whom and what they are pitching.
Similarly with BrightEdge, connecting with New York based customers is a core goal of the company’s attendance at SES. Between keynote speakers and intensive sessions, the Marriott Marquis was abuzz with information, white paper research, and...
This goal is difficult to obtain and maintain and sets unachievable expectations for you and your client. SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end clients.
The goal here is to take stock of what you already have, and pull it into the shopping experience to make it more useful. Again, the goal is to make the shopping experience better. Ecommerce businesses are focused on the sale, and spend much of...
Capturing emails within your blog is a great conversion goal you can use. That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last...
Again, you're goal is link relevancy, not link volume, so you want to be narrowly focused with topic selection. When it comes to compiling your panel of participants, I'm in the "more the merrier" camp, since the goal is to enable as much built in...
