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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Your goal is to educate consumers on difficult but crucial financial matters. Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way. After all, everybody needsgood and reliable information...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    The idea is that with the new module, marketers control which set of pages should be tracked for content performance, and can use these reports to supplement the broader goal of tracking for the website in its entirety.

  3. Mobile Advertising Measurement: Winning the Long Game

    The ultimate goal is to have your app at the top of the user's mind when they are ready to make a purchase. The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand awareness.