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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Your goal is to be visible where your audience is looking for your products and services. However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    So we know the goal is to consolidate/roll the mobile site into the desktop site. But, each team will be required to take action in order to reach the end goal. Timing may seem like the least of your concerns, except that no matter what the...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  4. Last-Minute SEO - Here Come the Holidays!

    If unknown (not a good idea) NEVER hire one off a freelance or site or without personal reference unless going out of business is a future goal of yours. As long as Google doesn’t release an update or manually devalue your site, it is the time of...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Volume of links should no longer be your goal. Your links having their own links is a much stronger signal and the link to you becomes a by-product of great content and not the main goal. That’s a question most SEOs, marketers, and business owners...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Instead, my goal is to get you moving in the right direction so you can identify potential Panda problems for mobile users. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.

  7. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The ultimate goal of search marketing is to identify profitable keywords (that drive sales or calls) and maximize the volume you can get form these keywords. More than 70 percent of mobile searchers use click-to-call when getting to your website.

  8. Survey Says: Stop Making Assumptions About Your Content

    As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal - such as generating marketing qualified leads, growing our return on investment (ROI), or influencing sales and wins - at an aggregate level, then...