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  1. Google to Fight Piracy by Modifying Search Algorithms

    An improved DMCA demotion signal in Google search is also being rolled out as part of the refresh, which down-ranks sites for which Google has received a large number of valid DMCA notices. Google has updated its search engine algorithms in an...

  2. Dealing With Onsite Duplicate Content Issues

    Wrong page ranks result in poor user experience The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content...

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp is consulted almost exclusively in relation to a pending purchase, usually to be made within a week, and it gives a business free exposure that ranks well in search. They declined the offer, but Yelp allegedly made negative reviews reappear on...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    What Type of Content Ranks and Attracts Links There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. That’s a question most SEOs, marketers, and...