Marin Software registered for an initial public offering last week. Venture capitalists love the ad-tech sector, but Marin is one of the first filing for initial public offering. Marin offers workflow, tools, analytics, and optimization in what it...
These past two years have brought an increased velocity of aggressive Google algorithm changes, which for many website owners has resulted in a high amount of traffic fluctuations that has reduced the stability of Google organic as a traffic source.
The digital ad market ended 2011 on a down note, with investments in search and display both falling about 6 percent in the final quarter, according to new data from Kantar Media. Paid search was down 6.4 percent from the same period in 2010, led...
Online advertising hit a new high of $7.3 billion in Q1 2011 – a 23 percent increase over Q1 2010 and the highest Q1 revenue level ever, according to new data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
The Chinese government has launched a new search engine called Panguso that aims to not only become a top search engine in China but lead in the international market. The new search engine is a joint venture between the state-owned mobile operator...
Google's Android is now the top smartphone platform in the world. Meanwhile, Android has seriously cut into Apple's domination of the tablet computer market. For the fourth quarter of 2010, 32.9 million Android-based smartphones were sold worldwide...
China has the largest Internet population in the world at 420 million and 99 percent of them use Baidu, according to Robin Li, CEO of China's largest search engine. Baidu's search market share continues to rise -- up from 73 percent to 75.5 percent...
The overall click fraud rate for Q4 2010 fell to 19.1 percent, down from 22.3 percent in Q3 2010 but still higher than 15.3 percent in Q4 2009, according to the latest Click Forensics data. Click Forensics also warns of a new malware scheme...
Here's a recap of this week's columns and news stories for the week of Jan.to 22, as reported by Search Engine Watch, as well as search news and tips from around the web. Search Engine Optimization Mobile SEO Toolkit by Gary-Adam Shannon
Obviously, the big story is Larry Page replacing Eric Schmidt as CEO. That news is so big it even dwarfs Google's huge Q4 of 2010, in which the company reported $8.44 billion in revenue -- a 26 percent increase over 2009 and 17 percent increase...
Everyone is saying it: U.S. Search spend significantly increased in Q4 of 2010. Kenshoo, SearchIgnite and Efficient Frontier have all released reports recently which corroborate the story. Meanwhile, Google is releasing it's fourth quarter earnings...
Google China's share of the Chinese search advertising market in Q4 rose for the first time since the company threatened to leave the country early last year after a cyber attack and censorship battles.
SearchIgnite have released research that also suggests that Cyber Monday, the day that online shopping is meant to explode when compared to traditional footfall traffic, could become a thing of the past.
Research released from SearchIgnite suggest a strong Q4 for the U.S.retail sector ahead of Black Friday and Cyber Monday. Retailers have increased their spend on search in Q4 of this year, by 37% YoY when compared to the first half of Q4 2009.
Small businesses on average spent $2,327 on paid search advertising in Q3 2010, an increase of 43 percent over Q3 2009, according to Webvisible. This is a slower year-over-year (YoY) growth rate compared to previous quarters.
Search advertising spend is on the rise for small- and medium-sized businesses. In fact, that would be the understatement of the year: SMB ad spending in the second-quarter soared 159% from last year, according to a WebVisible report.
This just in, or as they say in the UK, Stop Press: Jack Marshall of ClickZ reports that former deputy Prime Minister and member of the U.K. Labour Party, John Prescott, is encouraging supporters to click on Google pay-per-click ads sponsored by...
Most revenues were related to online advertising. Chinese search company Baidu posted Q4 2009 earnings yesterday afternoon. Revenues came in at $184.7 million, up 39.8% from Q4 2008. Net income was $62.7 million, up 48.2% year-over-year.
Despite loss, they beat the Street. IAC, the parent company of Ask.com, today reported its Q4 2009 earnings. While revenues in their Search division were up 3%, IAC had to report a loss of $1 billion.
Wall Street rewards the unexpected. AOL posted its first quarterly earnings since being spun-off from Time Warner late last year. Total revenue came in at $809.7 million, down from $974.2 million in Q4 2008, a 17% drop.
