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  1. Forget Big Content – Small Content Is Critical to Search Success

    By typing in a number of key phrases into the tools, you can quickly extract large number of longer-tail content questions to answer. And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    There were a number of companies that reached out to me with major Panda hits (losing greater than 60 percent of their Google organic traffic overnight). Now that the dust has settled, it's clear that Panda 4.0 was a powerful update that impacted...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    And on tablets, that number grew 2 percentage points as well to 68 percent. A percentage of mobile users searched for location and phone number specifically, with 73 percent saying they preferred a local number versus a toll-free number for the...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    The act of generating fingerprints for each document may be effected by (i) extracting parts (e.g.words) from the documents, (ii) hashing each of the extracted parts to determine which of a predetermined number of lists is to be populated with a...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By entering a competitor's domain, you can immediately see approximately how much they are spending in PPC, which keywords they are advertising for, which ads they are using, the landing pages associated with those ads, number of keywords they...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number) Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators...

  7. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The number of smartphone users continues to grow in Brazil. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Brazil and Russia will be among the front-runners of this growing industry, as...