SEO isn't the big money maker many people believe, with many SEOs serving a small number of clients and earning smaller revenue. More than 90 percent of respondents stated that word of mouth was their number one effective way of finding new...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
This brings up a number of interesting questions for paid search marketers. Every search marketer knows Google dominates in U.S.search volume, handling two-thirds of all search queries. And yet, less is known about the entity that reportedly...
For this first basic calculation, just take your top-line data (for all summed fields, shown in blue), divide it by the number of days in that data, and multiply by the number of days you’re projecting for.
It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. While most brands report having an online newsroom as part of the company website, only 14 percent of press releases...
This number is publicly available on every YouTube video. Well, it often depends on which metric you use to measure the scores. But, by two important measures, Budweiser’s 2013 Super Bowl ad featuring their famous Clydesdales — and introducing...
Once you have your list of questions, you can then more easily translate them into a number of tracking outcomes. What is the average order size, both in terms of the number of products and dollar amount?
Despite the Romney campaign seeming to have an edge in terms of the number of supporting organizations, Obama’s campaign was the clear leader across a number of key metrics. In the wake of last month’s presidential election, we’ve heard plenty of...
By incorporating these key drivers into mobile ad campaigns, marketers can better capture mobile auto buyers by prominently including relevant information and competitive deals, as well as local business information such as phone number and...
However, the average number of items per order increased 14.1 percent to 8.34 compared to Black Friday. Each holiday, it gets more difficult to decipher the various reports we receive, as more and more companies share their insights.
While another 36 percent used their mobile device to look up an auto firm's phone number. According to a recent study co-sponsored by xAd and Telmetrics, 49 percent of mobile auto searchers even end up making a purchase the same day of their research.
We will see that is a very low number = a vertical with “calm” Google organic click traffic. Anecdotal stories and panic spread like wildfire across blogs, forums, chat rooms and social media networks.
YouTube was the number one source of traffic to the toy company’s website, and 50 percent of Rokenbok’s customers come from YouTube. It may seem odd to see a post about how to launch an ad campaign on YouTube for the holidays.
Right below your website link – make sure you have a phone number that would render "click to call" on a mobile phone. In the first six months of 2012, 36 percent of emails sent were opened on a mobile device – a 32 percent increase over the last...
With a number of clear app leaders and opportunities for branded content delivery alongside and within entertainment content via mobile and tablets, brands must develop a strategy that incorporates advertising and content in order to tie existing...
So clearly we see a situation where the second level in a hierarchy gains value by having a larger number of pages as sub-sections of it. Because this happen with every link on your site and your competitors as well, it can be viewed as a level...
Users who sign up to Account Activity will get monthly analytics reports on the number of searches they conduct, the most frequent queries they have submitted, and even the number of emails sent and received to their Gmail accounts.
In May 2011, eMarketer forecast that the number of blog readers in the United States that year would reach 122.6 million, representing 53.5 percent of internet users. People are churning out more content than ever, and blogging remains an important...
For the remainder of this column, let's forget the search engines exist, or say for the sake of argument that you already have number one rankings at Google, so you don't need any more links for rank, you want links for direct click traffic which...
Make sure that your address, phone number, and all information is the SAME across the board. PEW Internet recently conducted a survey in which 1087 adults (age 18 and older) were interviewed in both English and Spanish about their habits when...
