On the blog, Mohan said this and its other efforts to improve the performance of digital ads are paying off, based on a 65 percent increase in the number of brand advertisers using its formats and tools.
Famed "Seinfeld" episode "The Contest" had more viewers the first time it re-aired than the combined number of viewers for the entire weekly modern day schedule on The CW. A growing number of consumers today are spending their time watching exactly...
Already from the conclusion of January until now, there has been a vast increase in the number of results for the keyword, from 166 million last month to over 2 billion: Now, Pope Francis has taken the reigns, and a whole new chapter begins.
Increased CTR on search results: Ranking number one isn’t what it used to be. Author Rank will likely be determined by metrics like the number of shares, pluses, comments, citations, and authority on Google+.
ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. More than 33 billion video content views occurred during the month, with Google...
Census, 16 percent of Americans identify themselves as Hispanic or Latino, with that number expected to rise to 30 percent by 2050. A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their homes at more than...
It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. While most brands report having an online newsroom as part of the company website, only 14 percent of press releases...
Though revenues were up, Yahoo's display ad revenue was down and the total number of ads sold dropped compared to the same period in 2011. Yahoo has posted its first annual revenue jump in four years as the company continues its efforts to rebuild...
But if you have even a ballpark number in mind, share it with your PPC manager! This is another question that a surprising number of advertisers answer with “I don’t know” and “we’re not. If you’re in ecommerce, online sales will probably be your...
Average order value fell by 4.7 percent to $181.22 and the average number of items per order decreased 12 percent to 5.6. E-commerce sales on Black Friday, traditionally the kickoff to the holiday season for brick and mortar retailers, surpassed $1...
While another 36 percent used their mobile device to look up an auto firm's phone number. According to a recent study co-sponsored by xAd and Telmetrics, 49 percent of mobile auto searchers even end up making a purchase the same day of their research.
After a noteworthy dip in the number of September searches (to 16.3 billion), “explicit core” searches grew 8 percent to 17.6 billion in October. In October, Google smashed its own search engine market share record, accounting for 66.9 percent of...
We will see that is a very low number = a vertical with “calm” Google organic click traffic. Anecdotal stories and panic spread like wildfire across blogs, forums, chat rooms and social media networks.
Number of Impressions: Which give an idea about how well the search engine is able to combine and sync the on page signals with the off-page signals. Thanks to Bharati Ahuja for kicking us off. Now we would like to hear from you!
Keywords that were 0-5 characters long never generated a meaningful number of clicks and conversions. Even though keywords that were 6-10 characters long generated a significant number of impressions, these keywords were not the top performers as...
YouTube was the number one source of traffic to the toy company’s website, and 50 percent of Rokenbok’s customers come from YouTube. It may seem odd to see a post about how to launch an ad campaign on YouTube for the holidays.
Nearly 37.7 billion video content views occurred during the month, with Google sites generating the highest number at 13.8 billion, followed by AOL with 725 million. VEVO streamed the greatest number of videos with 569 million, followed by...
What’s the maximum number of people your business can handle? The most important regulator of how many units to sell is the number you can satisfy with a good customer experience (more on that below).
But as age increases, so does the number of people clicking on those ads, as 65 percent of ad clicks come from searchers age 35 and older. That’s according to new research from GroupM UK and Nielsen, published today by eConsultancy, based on a...
The top mobile user action for both SEO and PPC is making a phone call, so ensure your full phone number is visible at the top of the page.of mobile users call after a local business search. Users should be able to tap/click the phone number to...
