If an agency promises you the number one spot on Google, it sounds great. This isn't an if question. Robust online marketing is imperative for survival in a web-driven world. The question every business professional must ask is, "How much will we...
There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...
Unruly uses shares, which is the number of times content has been shared on Facebook, Twitter, and in the blogosphere. YouTube has just launched an Ads Leaderboard, which will also be published on Adweek.com.
Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh, author of the book “Delivering Happiness: A Path to Profits, Passion...
Number of People Every now and then, a little perspective helps when it comes to the value of a website design. Template-driven or custom webs design both have several phases or steps they go through before completion.
Facebook's costs are also skyrocketing as it maneuvers to increase the frequency with which users visit the site, the length of those visits, and the overall number of users it reaches on a daily or monthly basis.
Ultimately, there are a number of ways you can design your website, and you have to go through the discovery process as referenced in the wireframe. It's the digital reflection of your brand. Launching a new website isn't just about updating your...
Content for these types of searches should include basic contact information – address, phone number and operating hours – as well as a short description of the location highlighting why a visitor should choose that location.
That's not necessarily news, but comScore data also reveals the number of unique searchers by industry category. The number or users in the chart below highlights the potential audience reach you're missing when not advertising with Bing Ads and...
Back in the day, this would be filtered through a few key sources like magazines, news outlets and a limited number of field experts. "If you have more money than brains, you should focus on outbound marketing.
Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: In the last 12-18 months, several factors have come together to form what could be described...
Not surprisingly, retail dominates the top 10 brands by number of followers given the visual nature of Pinterest activity. In the 5 months following that, the number of followers grew to 27 million in the U.S.according to Nielsen.
Famed "Seinfeld" episode "The Contest" had more viewers the first time it re-aired than the combined number of viewers for the entire weekly modern day schedule on The CW. A growing number of consumers today are spending their time watching exactly...
Number of app downloads Total number of sessions Total number of first-time users An astounding 25 percent of people who download a mobile app only use it one time – and that number is going up over time, according to Localytics.
Some say that the magic number is five. Basically, this mantra forces you to ask yourself if you've prepared your team well enough to keep everything running smoothly even when you aren't there. Did you train them well enough to trust them to do...
So make sure you present the phone number as a call-to-action – you can do this by using jQuery on the page (more below), and use CSS to style it appropriately if you want it to look like a button, move it around on the page, etc.
Google Webmaster Tools revealed that spammy links now accounted for approximately 40 percent of his link profile (and as I found out over time, the number of spammy links was trending up). We had a number of spreadsheets going back and forth, with...
Many verticals see little to no social interaction and without big pots of social data a system that qualifies link quality by the number of social shares across site or piece of content can't work effectively.
If you ask marketers today what SEO is about they will likely still say things like, "ranking number one in Google". Time spent on site: If a visitor has stayed on the site for a certain number of minutes (3+) and the bounce rate is low, then...
Imagine having a computing chip in your toothbrush to count the number of strokes you’ve racked up so it can alert you when you need a new toothbrush. Brendon suggested that marketers are just not trying mobile marketing, referencing data about the...
