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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What type of reporting for social media does [VENDOR NAME] offer? Social Media Post to news streams? Do I need to set up the social media profiles for each location or will [VENDOR NAME]? Can you create or claim social media accounts on behalf of...

  2. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Limited Run’s allegations of Facebook ad traffic being 80 percent bots has made major news publications, from the New York Times to CNBC. They need to show some more data to hold the attention of anyone other than skittish social media paparazzi...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Just last week, the CEO of WPP, the world’s largest marketing group, told news outlets he had notified Facebook “the social network is great for branding, but not advertising. Facebook offers their own Insights and reports, Google Analytics added a...

  4. New Google Analytics Social Reports: Measure SMM Value, View Streams

    The Google Analytics team has just announced a new set of reports to help marketers more accurately measure the actual value of social media. Speaking at SES New York this morning, Google shared the news of the immediate, incremental launch of...

  5. Average Viewer Watched 23.2 Hours of Online Video Content in December

    Greg Sandoval of CNET News reports that YouTube is in talks with at least three of the four top record companies about renewing the video service's music licenses. In October 2009, VEVO received a strategic investment from Abu Dhabi Media Company...

  6. The Google+ Controversy & Virtual Worlds – A Question Of Identity

    Last Friday afternoon, I had a short exchange on Twitter with Ciaran Laval, in which I mentioned I wasn't writing a column because it had been a slow news week and nothing had happened that warranted the usual 1,500 or so words I type in this space.