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  1. How to Plan Effectively for Content Marketing in 2014

    Making matters worse, it's going to be even harder to stand out to the media when everyone with a mobile phone is a news source. News outlets including CNN, Mashable, Forbes, The New York Times, and The Wall Street Journal produce news across...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    While Twitter is known to be the fastest social network to break news, it can also allow for speed pitching with the media via direct messaging or @messaging reporters tidbits of story ideas. Companies and organizations breaking news via a tweet is...

  3. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    If you’ve ever felt micromanaged by management or felt ignored by them, if you’ve felt passionately about strategies but couldn’t get buy-in for them or if you’ve ever felt your heart sink at the thought of relaying bad news, then these tips will...

  4. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Limited Run’s allegations of Facebook ad traffic being 80 percent bots has made major news publications, from the New York Times to CNBC. They need to show some more data to hold the attention of anyone other than skittish social media paparazzi...