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  1. New Targeting & Tools for Small Advertisers on Twitter

    As for the new features now available to self-serve advertisers, Schumacher tells ClickZ that targeting by device type is the most exciting and potentially rewarding for marketers. Twitter's self-serve platform is making promoted products something...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Support Value - Online Self-Service Support Value - Online Self-Service: GOAL: Enable Self-Service, Reduce Support Costs weekly support calls per topic X _____% calls likely solved by self-service X $_____ average support phone call cost...

  3. Replicating the Web: Will Google Dominate Mobile Search?

    On the other end, it provides self-serve, performance-based advertising. But building out a mobile AdSense network gives it much more inventory -- something that's lacking in mobile search. So the plan is essentially to build a large contextual ad...

  4. When will ROBO's Time Come?

    Yahoo's first move on this front came with Wednesday's launch of APT, its self-serve display ad platform (built on Right Media's engine). The online local inventory will come from its own network and its growing consortium of 784 newspaper partners.