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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and exchange ideas with fellow industry colleagues.

  2. Influence the Influencers: The Magic of Co-Created Social Content

    This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing. Grow your influencer network before you need them. Somehow people that love you and what you do gather together and say all kinds...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Get Powerful Analytics Insights at ClickZ Live New York 2014: Includes shared content trend, top shared content by network, socially engaged visitors, outcomes, and conversions. Successful digital marketing campaigns are now data-driven.

  4. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    This article was originally published on ClickZ. Less than four months later, it revealed a company-wide redesign that made way for more stream ads that could be further integrated across Yahoo’s network on desktop, tablet and mobile devices.

  5. Pinterest Fail: 70% of Brand Engagement is Generated by Users [Study]

    This article was originally published on ClickZ. Last month, Pinterest introduced analytics for verified brands in a bid to improve marketers' experience with the social network. Approximately 70 percent of brand engagement on Pinterest is...

  6. Google Active View Format Gets Accreditation

    This article was originally published on ClickZ. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard...